About Us
Our Story – Aurey
Aurey was born from a deeply personal moment in the life of our founder. One afternoon, while sitting in a salon chair with a broken heart, she realised that salons were more than just places for beauty—they were sanctuaries of healing, comfort, and transformation.
In that moment of vulnerability, she noticed another truth: salon professionals struggled daily with overpriced products, complicated formulas, and solutions that did not truly care for hair or skin the way clients deserved.
Determined to change this, she created Aurey—a brand that carries both the emotion of healing and the science of professional care. Formulated with expertise, designed specifically for salons, and made accessible to end customers seeking salon-quality products at home, Aurey delivers premium care without compromise.
From that single heartbreak in a salon chair grew a vision: to make every wash, every ritual, and every touch a source of confidence, glow, and wholeness.
At Aurey, we believe beauty is never just about appearance. It’s about helping people feel whole again.
Isha Nagrra
Aurey- Founder
Our Mission
Our mission is to give Indian consumers and salons a renewed hope — the hope of finding good, trustworthy, and affordable beauty solutions that truly deliver. We are driven by a purpose: to make professional-quality beauty accessible to all, while maintaining transparency, performance, and care in everything we create.
For salons, Aurey offers bulk professional products that ensure premium results with minimum cost per use — helping owners enhance profitability without compromising quality. For consumers, we create high-performance home-care solutions tailored to individual skin and hair needs, designed to solve everyday concerns like dryness, damage, or dullness effectively.
Aurey’s mission goes beyond products — it’s about building long-term relationships with professionals and customers who trust us. We aim to reach every corner of India, empowering beauticians, stylists, and everyday users to achieve salon-like results at home.
We believe true beauty lies in affordability with integrity, and our mission is to keep delivering that balance through constant innovation, quality assurance, and education. Aurey is here to make professional beauty a reachable luxury for every Indian.
Our Vision
At Aurey, our vision is to redefine professional beauty by making premium-quality salon products accessible and affordable for every salon, spa, and beauty expert in India. We believe that luxury should not come with a heavy price tag — it should come with honest formulations, real results, and cost-effective solutions.
Formulated by SkinCoach Isha Nagrra, Aurey was born out of a simple realization — that most salon owners struggle to balance quality with cost. Our goal is to bridge this gap by offering bulk-packaged, professional-grade shampoos, conditioners, and treatment kits that deliver exceptional performance at a fraction of the price.
But our vision doesn’t stop at salons. We extend the same promise to our home-care users — to provide dermatologically tested, result-oriented skincare and haircare products that cater to real skin and hair concerns, without making luxury unaffordable.
Aurey envisions a future where every Indian salon and consumer can experience world-class Korean-inspired beauty formulations, crafted thoughtfully for Indian weather and skin types. Our vision is to empower professionals, uplift local businesses, and help every client feel confident, glowing, and cared for — one Aurey product at a time.
Sustainability
At Aurey, sustainability is not a trend — it’s our responsibility. We are committed to creating a clean, conscious, and eco-friendly beauty ecosystem that respects both the planet and the people who use our products.
Our formulations are designed to be free from harmful chemicals, minimizing impact on the environment while ensuring safety for every skin and hair type. By focusing on bulk packaging for salons, we reduce single-use plastic waste and encourage a culture of mindful consumption — proving that beauty and sustainability can go hand in hand.
We also believe in ethical sourcing — using responsibly obtained ingredients, supporting local suppliers, and avoiding animal testing in every stage of our production. Our cruelty-free promise reflects our compassion for all living beings.
Every Aurey product is made in GMP- and FDA-approved Indian facilities, supporting local manufacturing and reducing carbon footprint. Our vision of sustainability extends to educating professionals and consumers about conscious beauty — how choosing cleaner, safer, and longer-lasting products can make a difference.
For us, sustainability is not just about packaging or recycling; it’s about building a future where Indian beauty is responsible, transparent, and kind. With every product we create, Aurey takes a step toward a cleaner planet and a brighter tomorrow.
Our Team
Isha Nagra
CEO & Founder
Robert Fox
Nintendo
Floyd Miles
MasterCard
Philosophy
Green Beauty
All cosmetic forumulas are organic. The majority of all ingredients is natural.
Cruelty-Free
Even nowadays some cosmetic products are tested on animals. That is not the case for us.
Professional Care
All products we use are professional and have proven effeciency. No compromises.
Non-Toxic Formula
Don’t worry, all our nails polishes and other products are non-toxic. We do care about you and our specialists.
Personalized Experience
Each guest is our favourite guest. Come and make sure that our service is exceptional.
We Love What We Do
People that you’ll meet in our studio are doing job they love. Come and make sure there is a difference.